Of all the sections on your website, product pages are the most important. The most common mistake marketers make on their e-commerce websites is to neglect the product page or simply copy the product description provided by the manufacturer.
This mistake can cost you dearly.
If you do this, you may miss the opportunity to appear positively in search results and drive free traffic to your website. In many cases, it’s best to use Houston SEO services to optimize your product pages as this will be the best bang for your buck.
In this article, we’ll show you four simple tips for optimizing your product pages that will help you improve your Google ranking and increase your sales.
1. Optimize images and use product videos
For most potential customers, product photos are an important selection criterion. Therefore, you should only use good quality images that show your products from different angles.
To help search engine optimization of your product page, make sure your images load quickly (this is one of the most important SEO performance indicators) and add an alternative text (alt text) with your target keywords. Alternative text is text that is in the HTML tag and uses keywords to clarify what Google can see from your images.
Also, remember to add videos to your articles. Videos not only convey the message more effectively, but also get users to stay on the page longer. Customer engagement and dwell time are important factors for SEO rankings.
2. Let customers write reviews about your products
Customer reviews are a crucial factor in optimizing product pages on an e-commerce website. They have the power to boost your SEO rankings and sales.
In addition to social proof, reviews are also an additional source of text that often includes keywords and is picked up by Google.
Furthermore, customer reviews are considered user-generated content (UGC), which is also one of Google’s ranking factors.
3. Include long-tail keywords in the product page description
Keywords are the first thing you need to think about when you start working on your SEO plan. However, there are a few things you should keep in mind when choosing your keywords.
For example, although you may be mainly interested in short commercial keywords, you should also consider using long-tail keywords.
Although long-tail keywords have a lower search volume, they are more specific and tend to have higher click-through rates. By definition, long-tail keywords allow you to rank for less competitive Google searches, but you have a higher chance of positioning yourself with these keywords. So you’ll show up more often in your customers’ Google searches.
More importantly, long-tail searches show higher purchase intent. For example, if someone searches for “backpack for mountain hiking” instead of just “backpack,” the person is most likely ready to buy something.
For keyword research, you can use professional tools like Semrush and Ahrefs. These solutions are paid, but they offer a trial version.
4. Create understandable URL slugs
It’s best if you use human-readable URL slugs for your pages. There are at least two reasons why human-readable URLs are better than a random collection of symbols.
First, it helps with search engine optimization of your e-commerce product page, as you can include your target keywords in the slug.
Second, it improves the user experience and makes it easier for you and your visitors to navigate the site.
Example of a bad URL:
Example of a good URL:
Some tips for writing good URL slugs:
Use only lowercase letters and connect words with hyphens. Incorporate a technical feature of the article. Remember that URLs cannot be longer than 2083 characters.